https://www.dejavu-design.co/contact daily 0.75 2026-08-23 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b0b9fce4-0250-479f-a20e-bc94d4f45fec/IMG_7465.JPG https://www.dejavu-design.co/home daily 1.0 2025-12-04 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/91caab30-ec8f-43c9-8f1e-833636af51f0/Untitled+design.gif https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/a2f36637-3120-438b-b2e2-ba6e56308579/IMG_0170+2.jpeg https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471301950-RXAI205DOSPN19W1OXTL/icon_guide_deja.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471332218-EWNKECNKQR2WWCUSJ8MN/type_guid_deja.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471350921-VXIFIKB94PJ7RBPP9L2W/title_guide_deja.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471398104-5ZQ4SXBDPZU98M4RRQ64/Screenshot+2025-12-03+at+5.22.32+PM.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471426359-738FEIVL718IW6Z5D5PN/color_guide_deja.png Home https://www.dejavu-design.co/about daily 0.75 2026-08-23 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/c2ae6e8c-c9c1-430d-b6ab-2c76dd3abf12/94CA7C6C-A902-46A0-81A1-6161E03673CD.jpg https://www.dejavu-design.co/portfolio daily 0.75 2026-08-31 https://www.dejavu-design.co/portfolio/project-three-8zgh7-nmhty monthly 0.5 2026-08-31 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/8311d543-f148-40df-a3cf-afa62014c313/Screenshot+2025-09-17+at+9.14.47+PM.png PORTFOLIO - Earth Angel Wellness Home : The homepage set the tone immediately: this is a wellness brand built on natural beauty, and connection to nature. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b10065ef-5407-4152-b9ed-18b1519d2666/content_earthangel_branding.png PORTFOLIO - Earth Angel Wellness Content creation (mobile/social view) : Content was designed mobile-first for social, since that's where most people would first encounter the brand before ever visiting the site. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ea6ee3dd-9535-4951-bdae-dc1e943defe5/print_eaethangel_branding.png PORTFOLIO - Earth Angel Wellness Marketing materials, packaging & print: Brand consistency extended off-screen into print and packaging, so the in-person and digital experience felt like one continuous brand, not two. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/3724a48b-28b2-4631-a6fb-eaa184d0ea86/Screenshot+2025-09-17+at+9.12.05+PM.png PORTFOLIO - Earth Angel Wellness Events page : Community was treated as a core offering, not an add-on — the events page carries equal structural weight to the services pages, reflecting that connection mattered as much as any single treatment. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/375f8caa-adff-4844-ba74-d9c78f510a10/Screenshot+2025-09-17+at+9.13.37+PM.png PORTFOLIO - Earth Angel Wellness Treatment descriptions : Each treatment description balanced two jobs at once: clear, useful information for the customer, and brand voice that made even a service menu feel curated and intentional. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/e12d0ee7-3808-403e-9733-c2e2871f32fb/menu_facial_earthangel_brand.png PORTFOLIO - Earth Angel Wellness Treatments: Continued https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0f0f575f-d2b1-4b8e-9409-15abda34c7cf/story_earthangel_branding.png PORTFOLIO - Earth Angel Wellness Hero graphic: Photography by Angel Dawn Photography anchored the emotional tone of the site from the first scroll. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/df9d8b43-f863-4b50-b454-bed311976660/storytelling_earthangel_branding.png PORTFOLIO - Earth Angel Wellness Workshop offerings: Workshops were framed as storytelling, not transactions — each offering description carried a narrative, reinforcing that this was about experience and education, not just a checkout. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/d5bb60d7-c446-4eb8-8e94-001162bdce87/brandkit_earthangel_branding.png PORTFOLIO - Earth Angel Wellness Brand kit : The 2018 logo took a bold, winged design that was ahead of its time for the wellness space, paired with a custom typeface and a palette of luscious purples, deep reds, and light lavenders — colors pulled directly from nature and the treatments themselves. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/8a703420-16aa-4775-983f-2302b67fd094/mood_earthangel_branding.png PORTFOLIO - Earth Angel Wellness Mood board "Early visual direction rooted the brand in nature-inspired color and texture, setting the foundation every later decision was measured against." https://www.dejavu-design.co/portfolio/project-two-llrgk-699md monthly 0.5 2026-08-31 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/6bb481ee-f114-4e00-bbff-e01481c0633d/Screenshot+2025-09-20+at+9.53.50+PM.png PORTFOLIO - Elegant Savage| Skincare 1. Homepage: The homepage's job was to earn trust before asking for a sale — leading with story and sourcing over product, since 'clean beauty' had just a small shared vocabulary in 2009. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ea5e9e36-dae5-46a7-b88a-4bc679191e79/Screenshot+2025-09-20+at+9.52.54+PM.png PORTFOLIO - Elegant Savage| Skincare 2. Whole scope: This project spanned the full stack: SEO, information architecture, art direction, packaging, copywriting, and photography — a one-person creative and technical pipeline from concept to launch. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/6ac50ba8-f888-4607-a628-789651251cad/Screenshot+2025-09-20+at+9.53.17+PM.png PORTFOLIO - Elegant Savage| Skincare 3. Graphics/packaging: Packaging used mirrored botanical photography to create a psychedelic, vortex-like visual signature — modern and fresh, but rooted in nature, to speak directly to a 20s–40s audience seeking both clean. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/afc4c8fb-c9f6-4242-ab69-7e258952bf20/Screenshot+2025-09-20+at+9.54.17+PM.png PORTFOLIO - Elegant Savage| Skincare 4. E-commerce: The commerce layer was intentionally secondary to the story — purchase was the smallest step in a much longer trust-building journey. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1e9761cf-5623-4af2-9040-cb9827c1bc20/Screenshot+2025-09-20+at+9.53.04+PM.png PORTFOLIO - Elegant Savage| Skincare 5. Product development: Ingredient selection and formulation prioritized sensory appeal — color, texture, and scent — as much as efficacy, so the products felt as good as the story sounded. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/4701abdb-4124-4fff-aff3-319dd4923bb5/Screenshot+2025-09-20+at+9.54.08+PM.png PORTFOLIO - Elegant Savage| Skincare 6. Copywriting: Every product description carried the brand's larger narrative, so even a single product page did the work of building belief in the mission, not just describing what was inside the bottle. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/5d362e23-67e0-41b5-bcef-6fafe6511ac3/Screenshot+2025-09-20+at+9.53.39+PM.png PORTFOLIO - Elegant Savage| Skincare 7. Labels: Labels evolved over time as the brand matured — a visual system built to scale across a growing product line while staying recognizably Elegant Savage. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ccd813fe-4a1e-48bf-8c08-d49772ec9704/Screenshot+2025-09-20+at+9.53.27+PM.png PORTFOLIO - Elegant Savage| Skincare 8. Logo: The logo anchored the brand's identity: global, botanical, and intentionally distinct from the clinical look of most beauty brands at the time. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/16084279-e43f-463f-95cc-9f00e4bd63c1/Screenshot+2025-09-20+at+9.53.59+PM.png PORTFOLIO - Elegant Savage| Skincare 9. Site map: The real user journey wasn't browse-to-purchase — it was discover-to-trust-to-belong. The site's structure reflects education first, transaction second, with product as the entry point into a much deeper relationship with the brand. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/887ecddd-9b4e-4ada-a08f-52c282676503/Screenshot+2025-09-20+at+9.55.12+PM.png PORTFOLIO - Elegant Savage| Skincare 10. Event curation: The brand grew through in-person teaching at festivals and workshops where I taught ingredient education directly. That in-person relationship-building shaped what the website needed to replicate at scale for people who couldn't attend in person. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/2a6ff482-83d2-40a9-8f0f-81b9b8a90464/Screenshot+2025-09-20+at+9.54.26+PM.png PORTFOLIO - Elegant Savage| Skincare 11. Photography: Content photography was curated to feel editorial rather than transactional, reinforcing the brand as a lifestyle and philosophy, not just a product line. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/a8eca16c-429c-4f75-9bd0-fcf918cf0eb8/Screenshot+2025-09-20+at+9.55.02+PM.png PORTFOLIO - Elegant Savage| Skincare 12. Mood board: Early visual direction rooted in botanical, global, and psychedelic influences — the starting point every later design decision traced back to. https://www.dejavu-design.co/portfolio/web-design-moonbloom-template monthly 0.5 2026-08-31 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/21149bc2-84b5-4226-9fb8-f2cc1ea3486a/hero_moonbloom.png PORTFOLIO - Web Design | Moonbloom Template Homepage/hero : The homepage had to signal 'this is for you' instantly to a specific demographic — bohemian, natural, wellness-focused — using a dreamy 70s-inspired font and botanical photography to set that tone before a single word was read. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b3e6c42b-3509-4233-adaa-efffd5adf183/mockup_foryou_moonbloom.png PORTFOLIO - Web Design | Moonbloom Template Mobile mockups :Responsiveness was demonstrated directly rather than assumed, alongside imagery that reinforced exactly who this template was built for. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/066a7008-8462-478b-af6c-92415d83b0c2/mockup_moonbloom.png PORTFOLIO - Web Design | Moonbloom Template Email capture page :Growing a mailing list as well as customer inquiry needed its own clear, low-friction path separate from booking or buying, since not every visitor is ready to commit to either yet. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/662dce94-3d04-487a-9fb1-71a3f374d25d/sitemap_moonbloom.png PORTFOLIO - Web Design | Moonbloom Template Site map: The IA had to support three distinct user goals at once — join the list, buy a product, book an experience — without any of them crowding out the others. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/24562809-ee78-4b74-b7d9-e940bf9be0e7/Screenshot+2026-08-18+at+3.40.06%E2%80%AFPM.png PORTFOLIO - Web Design | Moonbloom Template E-commerce integration: Shop and product pages were built as a fully separate path from bookings, since a wellness business often sells both physical products and experiences, and conflating them would confuse either kind of buyer. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/2da8c814-5f0a-4e85-b5b1-9e57fc69c9a6/Screenshot+2026-08-18+at+3.36.15%E2%80%AFPM.png PORTFOLIO - Web Design | Moonbloom Template Events/retreats page:Retreats, classes, and events were intentionally separated from standard product checkout — a multi-day retreat purchase has a completely different decision-making process than adding a candle to a cart. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/e4db1840-6b75-4aec-9155-04816526d3ca/Screenshot+2026-08-18+at+3.36.28%E2%80%AFPM.png PORTFOLIO - Web Design | Moonbloom Template Events/retreats page (cont): This separation held consistently across the template, so any buyer adapting it for their own retreats or classes would inherit a structure that already respected that distinction. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/5ed000be-f6a0-45d8-ab20-39857150f50d/Screenshot+2026-08-18+at+3.38.42%E2%80%AFPM.png PORTFOLIO - Web Design | Moonbloom Template About page: The about page reflects original photography "this meadow-at-sunset shot", taken by me to show buyers how their own personal photography could elevate the template beyond its defaults." https://www.dejavu-design.co/portfolio/wander-immersive-customer-journey monthly 0.5 2026-08-27 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b28ce14e-ab83-4c00-9c01-e1f7a2fbd58f/1.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/fb670978-1314-4745-ac6b-f9910d7dd5f0/2.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/5881bee1-181a-47b7-84bf-713a6fa9cc9c/3.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/90f793d6-c631-4870-b9bd-1ec770bd2fc7/4.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/846f5b7f-c896-4c3f-97b5-9af816dbdf78/5.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/13fedbce-a148-42de-bc77-fc566d827ab8/6.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/14b60294-bccb-46e4-ae3e-8ebd2dab26f8/7.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/95d544b2-f203-49e1-a333-262975eeadfb/8.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ed2155d9-9440-43f7-ace6-f6be931827ed/9.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/fa61b2aa-e987-40c5-8b1e-b51323a29d89/10.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/007dd442-e75a-4b7a-b7e6-961abe2ec94b/11.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/bff20245-9073-4001-9aa2-5e6dbe68fa0b/12.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1ac81750-d85c-4dc5-95d4-eb30c771274b/13.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0c947924-816b-4189-abfd-82485db71f89/14.png PORTFOLIO - Wander - Immersive Customer Journey https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/01a8002e-bd8d-40eb-8f97-cc43c4ab0f5c/15.png PORTFOLIO - Wander - Immersive Customer Journey https://www.dejavu-design.co/portfolio/honeychild-ice-cream monthly 0.5 2026-08-31 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/e6374ec6-f024-4fb4-b2c3-edfc1b723410/honeychild_pistachio.png PORTFOLIO - Honeychild - Ice Cream Pistachio Date pint — flavor-specific color story + cultural ingredient narrative https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/fd7f166e-9753-4207-b17c-3a0e40a7e3a5/honeychild_saffron.png PORTFOLIO - Honeychild - Ice Cream Saffron Dream pint — warm color differentiation on shelf https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/31c36b81-e2b4-485e-8871-6abeb43ff9de/honeychild_pommrose.png PORTFOLIO - Honeychild - Ice Cream Pomm Rose pint — consistent label structure across colorways https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0fa45149-dd6c-4999-816e-975975ff4cb4/honeychild_product.png PORTFOLIO - Honeychild - Ice Cream Product line overview — system holding across pint + half-pint formats https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/f22e677a-d94d-4681-a01a-31fb0a687f84/honeychild_squeeze.jpg PORTFOLIO - Honeychild - Ice Cream Wrapper pattern — brand system extended to grab-and-go format https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/024c9322-59fb-4aac-87e5-0549a085b233/honeychild_cones.jpg PORTFOLIO - Honeychild - Ice Cream Cone mockups — logo/scoop motif tested at small scale https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b9f090e6-a5ef-4730-9935-83e49dcd4739/honeychild_compass__family.png PORTFOLIO - Honeychild - Ice Cream Logo mark detail — the mirrored scoop-and-cone as core visual signature https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/19d745dd-b43f-4552-a221-4af2ebeb7417/honeychild_trio_mono_lid.jpg PORTFOLIO - Honeychild - Ice Cream Full lineup shot — the complete system brought together https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/cb1338b3-cd33-4955-8983-8c1ee1365aed/honeychild_logo.png PORTFOLIO - Honeychild - Ice Cream https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ac19fe43-fdb4-4d0b-8671-37a097d22dba/honeychild_color.png PORTFOLIO - Honeychild - Ice Cream https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/9b5a195c-c53f-4475-badf-6f1d020eeb36/honeychild_scoop.png PORTFOLIO - Honeychild - Ice Cream https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/207ba3da-81d6-4d07-b6d8-b664f6e9975e/honeychild_churn.png PORTFOLIO - Honeychild - Ice Cream https://www.dejavu-design.co/portfolio/project-one-ephnc-perhp monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/d2912812-33b0-4f72-a64e-565d6eb318ff/Screenshot+2025-11-28+at+7.31.25+PM.png PORTFOLIO - Moonbloom Scent Studio https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/c0b6b28a-7e8f-4630-bbc3-fb30378f8a74/Screenshot+2025-11-28+at+7.30.50+PM.png PORTFOLIO - Moonbloom Scent Studio https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b653a53a-cf44-46b4-a21b-45c70870336d/Screenshot+2025-11-28+at+7.31.46+PM.png PORTFOLIO - Moonbloom Scent Studio https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/cce0e467-b81d-4f5d-a6f7-52d3f094e930/Screenshot+2025-11-28+at+7.32.03+PM.png PORTFOLIO - Moonbloom Scent Studio https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/cad48b75-2fdd-4c38-b544-4a5fd892605f/IMG_3037.JPG PORTFOLIO - Moonbloom Scent Studio https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/84173575-7311-41f8-9c44-1752b8885043/Screenshot+2025-11-28+at+7.32.22+PM.png PORTFOLIO - Moonbloom Scent Studio