https://www.dejavu-design.co/contact daily 0.75 2026-08-23 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b0b9fce4-0250-479f-a20e-bc94d4f45fec/IMG_7465.JPG https://www.dejavu-design.co/home daily 1.0 2025-12-04 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/91caab30-ec8f-43c9-8f1e-833636af51f0/Untitled+design.gif https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/a2f36637-3120-438b-b2e2-ba6e56308579/IMG_0170+2.jpeg https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471301950-RXAI205DOSPN19W1OXTL/icon_guide_deja.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471332218-EWNKECNKQR2WWCUSJ8MN/type_guid_deja.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471350921-VXIFIKB94PJ7RBPP9L2W/title_guide_deja.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471398104-5ZQ4SXBDPZU98M4RRQ64/Screenshot+2025-12-03+at+5.22.32+PM.png Home https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1787471426359-738FEIVL718IW6Z5D5PN/color_guide_deja.png Home https://www.dejavu-design.co/about daily 0.75 2026-08-23 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/c2ae6e8c-c9c1-430d-b6ab-2c76dd3abf12/94CA7C6C-A902-46A0-81A1-6161E03673CD.jpg https://www.dejavu-design.co/portfolio daily 0.75 2026-09-25 https://www.dejavu-design.co/portfolio/project-three-8zgh7-nmhty monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/8311d543-f148-40df-a3cf-afa62014c313/Screenshot+2025-09-17+at+9.14.47+PM.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Home : The homepage set the tone immediately: this is a wellness brand built on natural beauty, and connection to nature. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b10065ef-5407-4152-b9ed-18b1519d2666/content_earthangel_branding.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Content creation (mobile/social view) : Content was designed mobile-first for social, since that's where most people would first encounter the brand before ever visiting the site. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ea6ee3dd-9535-4951-bdae-dc1e943defe5/print_eaethangel_branding.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Marketing materials, packaging & print: Brand consistency extended off-screen into print and packaging, so the in-person and digital experience felt like one continuous brand, not two. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/3724a48b-28b2-4631-a6fb-eaa184d0ea86/Screenshot+2025-09-17+at+9.12.05+PM.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Events page : Community was treated as a core offering, not an add-on — the events page carries equal structural weight to the services pages, reflecting that connection mattered as much as any single treatment. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/375f8caa-adff-4844-ba74-d9c78f510a10/Screenshot+2025-09-17+at+9.13.37+PM.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Treatment descriptions : Each treatment description balanced two jobs at once: clear, useful information for the customer, and brand voice that made even a service menu feel curated and intentional. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/e12d0ee7-3808-403e-9733-c2e2871f32fb/menu_facial_earthangel_brand.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Treatments: Continued https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0f0f575f-d2b1-4b8e-9409-15abda34c7cf/story_earthangel_branding.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Hero graphic: Photography by Angel Dawn Photography anchored the emotional tone of the site from the first scroll. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/df9d8b43-f863-4b50-b454-bed311976660/storytelling_earthangel_branding.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Workshop offerings: Workshops were framed as storytelling, not transactions — each offering description carried a narrative, reinforcing that this was about experience and education, not just a checkout. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/d5bb60d7-c446-4eb8-8e94-001162bdce87/brandkit_earthangel_branding.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Brand kit : The 2018 logo took a bold, winged design that was ahead of its time for the wellness space, paired with a custom typeface and a palette of luscious purples, deep reds, and light lavenders — colors pulled directly from nature and the treatments themselves. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/8a703420-16aa-4775-983f-2302b67fd094/mood_earthangel_branding.png PORTFOLIO - Earth Angel Wellness | Creative Direction (2018) Mood board "Early visual direction rooted the brand in nature-inspired color and texture, setting the foundation every later decision was measured against." https://www.dejavu-design.co/portfolio/project-two-llrgk-699md monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/6bb481ee-f114-4e00-bbff-e01481c0633d/Screenshot+2025-09-20+at+9.53.50+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 1. Homepage: The homepage's job was to earn trust before asking for a sale — leading with story and sourcing over product, since 'clean beauty' had just a small shared vocabulary in 2009. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ea5e9e36-dae5-46a7-b88a-4bc679191e79/Screenshot+2025-09-20+at+9.52.54+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 2. Whole scope: This project spanned the full stack: SEO, information architecture, art direction, packaging, copywriting, and photography — a one-person creative and technical pipeline from concept to launch. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/6ac50ba8-f888-4607-a628-789651251cad/Screenshot+2025-09-20+at+9.53.17+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 3. Graphics/packaging: Packaging used mirrored botanical photography to create a psychedelic, vortex-like visual signature — modern and fresh, but rooted in nature, to speak directly to a 20s–40s audience seeking both clean. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/afc4c8fb-c9f6-4242-ab69-7e258952bf20/Screenshot+2025-09-20+at+9.54.17+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 4. E-commerce: The commerce layer was intentionally secondary to the story — purchase was the smallest step in a much longer trust-building journey. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1e9761cf-5623-4af2-9040-cb9827c1bc20/Screenshot+2025-09-20+at+9.53.04+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 5. Product development: Ingredient selection and formulation prioritized sensory appeal — color, texture, and scent — as much as efficacy, so the products felt as good as the story sounded. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/4701abdb-4124-4fff-aff3-319dd4923bb5/Screenshot+2025-09-20+at+9.54.08+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 6. Copywriting: Every product description carried the brand's larger narrative, so even a single product page did the work of building belief in the mission, not just describing what was inside the bottle. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/5d362e23-67e0-41b5-bcef-6fafe6511ac3/Screenshot+2025-09-20+at+9.53.39+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 7. Labels: Labels evolved over time as the brand matured — a visual system built to scale across a growing product line while staying recognizably Elegant Savage. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ccd813fe-4a1e-48bf-8c08-d49772ec9704/Screenshot+2025-09-20+at+9.53.27+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 8. Logo: The logo anchored the brand's identity: global, botanical, and intentionally distinct from the clinical look of most beauty brands at the time. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/16084279-e43f-463f-95cc-9f00e4bd63c1/Screenshot+2025-09-20+at+9.53.59+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 9. Site map: The real user journey wasn't browse-to-purchase — it was discover-to-trust-to-belong. The site's structure reflects education first, transaction second, with product as the entry point into a much deeper relationship with the brand. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/887ecddd-9b4e-4ada-a08f-52c282676503/Screenshot+2025-09-20+at+9.55.12+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 10. Event curation: The brand grew through in-person teaching at festivals and workshops where I taught ingredient education directly. That in-person relationship-building shaped what the website needed to replicate at scale for people who couldn't attend in person. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/2a6ff482-83d2-40a9-8f0f-81b9b8a90464/Screenshot+2025-09-20+at+9.54.26+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 11. Photography: Content photography was curated to feel editorial rather than transactional, reinforcing the brand as a lifestyle and philosophy, not just a product line. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/a8eca16c-429c-4f75-9bd0-fcf918cf0eb8/Screenshot+2025-09-20+at+9.55.02+PM.png PORTFOLIO - Elegant Savage| Creative Direction (2016) 12. Mood board: Early visual direction rooted in botanical, global, and psychedelic influences — the starting point every later design decision traced back to. https://www.dejavu-design.co/portfolio/web-design-moonbloom-template monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/21149bc2-84b5-4226-9fb8-f2cc1ea3486a/hero_moonbloom.png PORTFOLIO - Moonbloom | Web Development (2024) Homepage/hero : The homepage had to signal 'this is for you' instantly to a specific demographic — bohemian, natural, wellness-focused — using a dreamy 70s-inspired font and botanical photography to set that tone before a single word was read. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b3e6c42b-3509-4233-adaa-efffd5adf183/mockup_foryou_moonbloom.png PORTFOLIO - Moonbloom | Web Development (2024) Mobile mockups :Responsiveness was demonstrated directly rather than assumed, alongside imagery that reinforced exactly who this template was built for. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/066a7008-8462-478b-af6c-92415d83b0c2/mockup_moonbloom.png PORTFOLIO - Moonbloom | Web Development (2024) Email capture page :Growing a mailing list as well as customer inquiry needed its own clear, low-friction path separate from booking or buying, since not every visitor is ready to commit to either yet. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/662dce94-3d04-487a-9fb1-71a3f374d25d/sitemap_moonbloom.png PORTFOLIO - Moonbloom | Web Development (2024) Site map: The IA had to support three distinct user goals at once — join the list, buy a product, book an experience — without any of them crowding out the others. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/24562809-ee78-4b74-b7d9-e940bf9be0e7/Screenshot+2026-08-18+at+3.40.06%E2%80%AFPM.png PORTFOLIO - Moonbloom | Web Development (2024) E-commerce integration: Shop and product pages were built as a fully separate path from bookings, since a wellness business often sells both physical products and experiences, and conflating them would confuse either kind of buyer. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/2da8c814-5f0a-4e85-b5b1-9e57fc69c9a6/Screenshot+2026-08-18+at+3.36.15%E2%80%AFPM.png PORTFOLIO - Moonbloom | Web Development (2024) Events/retreats page:Retreats, classes, and events were intentionally separated from standard product checkout — a multi-day retreat purchase has a completely different decision-making process than adding a candle to a cart. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/e4db1840-6b75-4aec-9155-04816526d3ca/Screenshot+2026-08-18+at+3.36.28%E2%80%AFPM.png PORTFOLIO - Moonbloom | Web Development (2024) Events/retreats page (cont): This separation held consistently across the template, so any buyer adapting it for their own retreats or classes would inherit a structure that already respected that distinction. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/5ed000be-f6a0-45d8-ab20-39857150f50d/Screenshot+2026-08-18+at+3.38.42%E2%80%AFPM.png PORTFOLIO - Moonbloom | Web Development (2024) About page: The about page reflects original photography "this meadow-at-sunset shot", taken by me to show buyers how their own personal photography could elevate the template beyond its defaults." https://www.dejavu-design.co/portfolio/wander-immersive-customer-journey monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b28ce14e-ab83-4c00-9c01-e1f7a2fbd58f/1.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/fb670978-1314-4745-ac6b-f9910d7dd5f0/2.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/5881bee1-181a-47b7-84bf-713a6fa9cc9c/3.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/90f793d6-c631-4870-b9bd-1ec770bd2fc7/4.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/846f5b7f-c896-4c3f-97b5-9af816dbdf78/5.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/13fedbce-a148-42de-bc77-fc566d827ab8/6.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/14b60294-bccb-46e4-ae3e-8ebd2dab26f8/7.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/95d544b2-f203-49e1-a333-262975eeadfb/8.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ed2155d9-9440-43f7-ace6-f6be931827ed/9.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/fa61b2aa-e987-40c5-8b1e-b51323a29d89/10.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/007dd442-e75a-4b7a-b7e6-961abe2ec94b/11.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/bff20245-9073-4001-9aa2-5e6dbe68fa0b/12.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1ac81750-d85c-4dc5-95d4-eb30c771274b/13.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0c947924-816b-4189-abfd-82485db71f89/14.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/01a8002e-bd8d-40eb-8f97-cc43c4ab0f5c/15.png PORTFOLIO - Wander | Immersive Customer Journey (2026) https://www.dejavu-design.co/portfolio/honeychild-ice-cream monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/e6374ec6-f024-4fb4-b2c3-edfc1b723410/honeychild_pistachio.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Pistachio Date pint — flavor-specific color story + cultural ingredient narrative https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/fd7f166e-9753-4207-b17c-3a0e40a7e3a5/honeychild_saffron.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Saffron Dream pint — warm color differentiation on shelf https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/31c36b81-e2b4-485e-8871-6abeb43ff9de/honeychild_pommrose.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Pomm Rose pint — consistent label structure across colorways https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0fa45149-dd6c-4999-816e-975975ff4cb4/honeychild_product.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Product line overview — system holding across pint + half-pint formats https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/f22e677a-d94d-4681-a01a-31fb0a687f84/honeychild_squeeze.jpg PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Wrapper pattern — brand system extended to grab-and-go format https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/024c9322-59fb-4aac-87e5-0549a085b233/honeychild_cones.jpg PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Cone mockups — logo/scoop motif tested at small scale https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/b9f090e6-a5ef-4730-9935-83e49dcd4739/honeychild_compass__family.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Logo mark detail — the mirrored scoop-and-cone as core visual signature https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/19d745dd-b43f-4552-a221-4af2ebeb7417/honeychild_trio_mono_lid.jpg PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) Full lineup shot — the complete system brought together https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/cb1338b3-cd33-4955-8983-8c1ee1365aed/honeychild_logo.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ac19fe43-fdb4-4d0b-8671-37a097d22dba/honeychild_color.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/9b5a195c-c53f-4475-badf-6f1d020eeb36/honeychild_scoop.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/207ba3da-81d6-4d07-b6d8-b664f6e9975e/honeychild_churn.png PORTFOLIO - Honeychild Ice Cream - Brand ID & Packaging (2026) https://www.dejavu-design.co/portfolio/oregon-chai-case-study-brand-design-analysis monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1d1df987-80b1-495f-a874-131fe19384d8/1.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) I chose the brand Oregon Chai as my case study because I am an Oregon native and have roots in the beverage space as an original employee of Tazo way back in the day. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/7b043588-5338-4368-b9c9-ac60b4ee152a/2.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Reframing design opportunity through research phase, analysis, hypothesis https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/cc55867b-600a-479b-b162-bdeb5915c71c/3.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) The brand has real heritage as the original founder discovered Chai on her adventures around the world and she crafted the first chai latte concentrate in America. The brand has also focused on sustainability. there is a current disconnect from their orgin story as the brand is now owned by a company, Kerry out of Ireland. It is one of the only Chai's on the market that holds dual certification as organic and non GMO. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/05c7f5c5-6a50-42ed-8c87-36a3864357ac/4.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Imagery from Oregon Chai's website emphasizes nature & sustainability. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/3912db93-18c2-413e-b66e-3c2f489501f8/5.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Competitive landscape on the shelf. What is unique is the product is both dual certified as organic and non GMO but remains the most affordable in price. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/2e7d1edb-6613-42ba-ac03-2eaebb56e1b3/6.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) I conducted user research to gather insights on the brands product with questions designed to unveil pain relievers and gain creators. Categories included observations, problems, opportunities, needs, and quotes. The results are reflected on the wheel. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/74f0ee08-f429-443b-86c6-03e292b2f8d3/7.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Exploring the "Value Proposition Canvas" through the consumer research data I was able to formulate the positioning statement through the users needs/pains/gains. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/6b05a48e-8941-4a04-b7da-ee86d85c7389/8.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) competitive analysis https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/8128c6f8-754e-4a22-b50f-a4db1dc0365d/9.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) The direct competitor's of the brand use elevate packaging, type, and color ways (using a distinctive brand strategy) to stand out on the shelf. This creates a threat for Oregon Chai though an opportunity considering these other brands lack the heritage of the OC brand. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/f5ad90df-36a1-462b-909e-bf9e63920996/10.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Matcha as an indirect competitor though direct as well . The customer is still looking for that boosting ritual though the product is also high in antioxidants creating a threat to the OC brand as the elevated customer seeks wellness benefits in their daily drink ritual. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/3ce510b1-c031-4280-90c8-8fedc46f4ccb/11.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) This "mindshare competitor " offers a completely different product but competes for the same conscious consumer attention . Olipop proves a legacy, old fashioned category (soda pop ) can be completely reinvented through design and ingredient transparency without losing its fun. This is the kind of transformation available to a legacy category like Oregon Chai. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/626167ad-b7bd-4aee-acbe-a3fe1c4787e8/12.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) The analogous space is worth studying which includes practically the whole wellness space. There biohacking boom includes conscious consumers who want rituals that are convenient to incorporate in their day, effective, and fast acting with investing delivery from tonic, to serum to micro-dosing chocolates and more. Its all about the herbal enhancements and adaptogenic support . https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/24408337-64ce-4954-a219-a33e19ab9852/13.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Based on brand research, user interview data, an competitive analysis I see the clearest opportunity for Oregon Chai to connect with a younger, wellness minded demographic and get back to being known as the ORGINAL CHAI (a their trademark reflects) through focusing on these three areas. I will provide moodboards that can be used a visual roadmap for inspiration. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/d0338e54-9169-4127-8d87-7c8fdd96c8ae/14.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) Across every brand I researched one pattern held true: the strongest brands tell their story through five consistent threads that satisfy customer needs : flavor, benefits, roots (heritage), sourcing , and ritual. These customer journey's are essential to creating trust, engagement, and emotional connection to the consumers. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/7d4c8a1b-95a9-4ccc-897c-eccc3f5ca2f0/15.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) This vision board explores warmer color palette ideas and natural, tactile materials to move Oregon chai's existing botanical and nature cues into a warmer more grounded, more premium feeling closest to the strongest boutique brands. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/581faa5e-4235-4a02-a0dd-4c03b0a2cc32/16.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) This board is about place. It brings Oregon Chai's own identity forward like misty forests, local folklore, and ground rituals where the origin story is something felt on the shelf and "original" and "Oregon" feel inseparable. . https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/ceb90ece-d4a9-438a-87c1-0b60fe7ee335/17.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) This SWOT summary covers the brand analysis and design journey explored through this presentation. OC strengths are real and rare being the "original" chai concentrate brand in America and being committed to sustainability with a dual certification in organic and non GMO. On the weakness side there is currently a gasp between the brands warm , nature inspired messaging and its current packaging execution along with growing a social presence thorn more engagement. And looking at threats the direct comp. set is growing fast with boutique brands leaning hard into differentiation and storytelling, which makes now the right moment for Oregon chai to invest in that gap. https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/511bae1e-f01d-44b8-8174-b863906cf163/18.png PORTFOLIO - Oregon Chai Case Study | Brand & Design Analysis (2026) https://www.dejavu-design.co/portfolio/website-design-sunbeams-seams monthly 0.5 2026-09-25 https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/63934d6b-f0df-4836-bb44-18d6b00b73bf/1.png PORTFOLIO - Sunbeams & Seams | Brand ID & Web Development (2025) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/0adbe702-5e5b-4e76-9782-0acc4ca23afc/2.png PORTFOLIO - Sunbeams & Seams | Brand ID & Web Development (2025) https://images.squarespace-cdn.com/content/v1/692d590d8912bb48b183260f/1d8cfe85-af99-44ae-9117-e6c9a5180f69/Screenshot+2026-08-26+at+7.17.54%E2%80%AFPM.png PORTFOLIO - 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