Moonbloom Botanics Scent Studio | Project Scope

The scent studio was in need of brand identity, website, logo, and labels for their perfume essence. We walked the client through a discovery session to understand their objectives while also learning about their background to start building a story. We distilled a central theme for the brand around a special cactus flower that only blooms under the moonlight once a year. The client had a magic moment with one of these blooms and from there we we crafted the brand origin story.

The fresh, modern aesthetic included a script typeface for the logo which was way ahead of its time for 2016 when the brand was developed.